PLAYSTATION
Ra.One game
For the first time in India, a movie was coming out with a console game. And one of our biggest stars was personally involved in developing it. So we tried to create an immersive yet simple ad film that tapped into every child’s dream of wanting to be a superhero.
Street Cricket game
Cricket is a religion in our country. A bat and ball are found in almost every house in India. And oddly enough, it was also the shape of the Move Controller by PS. So we took this concept and created an ad that was playful, just like the brand. The invite for the launch event reflected this, as we sent stakeholders a ball attached to a bat handle.